Hair salon SEO pricing for salons, studios and stylists
Each figure below is a monthly plan price, posted the way a station rental rate is posted at the front desk. Search plans and ad plans are separate sheets, so a salon can price the pages and the Maps listing without also pricing a campaign. Pick the sheet you need and read down it.
Search plans for the salon's pages and listingPlans for running Google, Bing and Meta campaigns sit lower on the page
Search plans sized to the floor, from one chair to many addresses
Every search plan above the starter shares this base
- A site audit of the salon website, read the way a client on a phone sees it
- A Google Business Profile set up to match the salon name, address and service list
- A sweep for duplicate or wrong listings that confuse a map search
- A habit for asking happy clients for a Google review at the chair or at checkout
- A fact sheet that gives AI assistants the salon's services and area in plain words
- An end-of-month report tying searches to calls and booking requests
Silver
$1,495/month
Search work for a salon whose website is already in the owner's hands.
- 25 landing pages a month, split among the services, stylists and neighborhoods you choose
- A color explainer or a service menu page counts among the 4 Strategic Content Assets monthly
Gold
$2,495/month
Twice the pages, plus a salon website that we keep running.
- 50 landing pages each month, spread over services, stylists and nearby towns
- 8 monthly Strategic Content Assets drawn from questions put to the front desk
- A salon website made by this agency, hosted and kept current for you, with links into your own booking systemSite line skipped
Platinum
$3,495/month
Built for a many-chair salon or a group with several addresses.
- 100 landing pages each month, enough for every service and every neighborhood to have its own
- 12 monthly Strategic Content Assets covering colors, cuts and other front desk questions
- A salon website made by this agency, hosted and kept current for you, with links into your own booking systemSite line skipped
Every figure is a monthly one. Ad spend is on top, paid to each platform directly, and ads sit apart from the search plans.
The ad plans for a salon's campaigns sit further down this page
Ad plans for a salon, priced by how many platforms it runs
Every ad plan starts from this setup
- The salon logs in as owner on each ad account, and we hold manager seats
- Ad wording, keyword groups and phone-call tracking all exist before any money moves to a platform
- The negative keyword list grows each week as new search terms show up
- Clicks are charged to the salon's own card by each platform, never folded into our fee
- A monthly page puts ad spend beside calls and booking taps
One ad platform
$895/month
Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram), whichever the salon picks first.
Two ad platforms
$1,595/month
Any pair taken from Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), managed together.
Three ad platforms
$2,295/month
Every platform on the list, run as one program: Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram).
Every figure is a monthly one. Ad spend is on top, paid to each platform directly, and ads sit apart from the search plans.
How a salon owner can read the price sheet
The entry plan is built around 25 landing pages a month. Silver keeps that count and adds 4 Strategic Content Assets, which are things like a service menu page or a color explainer, and it leaves the website with the owner. Gold doubles the landing pages to 50, brings 8 content assets and adds a managed salon website. Platinum has 100 landing pages, 12 content assets and the website, and it suits a floor with many chairs or several addresses. A toggle on the plan cards lets an owner who already has a site view Gold and Platinum without that line.
A bigger plan means more pages and more written material, never a better position in a search. Nobody can sell a spot on a search page, and a salon SEO plan that implies otherwise should be questioned. SEO for a hair studio is priced by the work done, which means pages, listings and content, and never by position.
Ad spend works like the electric bill for a station: the utility bills the salon, and the agency fee arrives on a different invoice. Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) each charge the salon's own card, and our monthly fee for running them is the figure in the ad plans. There is no startup fee. The plan carries no lease either, the way a day rental of a chair has none.
Not sure how the two sheets fit together? The services overview compares them, the search work in detail and the ad work in detail list what is covered, and the salon website page shows what the managed site is built to do.
Plan questions from salon owners and stylists
Which search plan suits a one-chair booth renter and which suits a many-chair salon?
A booth renter or a small salon with a website of its own can look at the $495 entry plan or at Silver, which is $1,495. Gold at $2,495 adds the managed website, and Platinum at $3,495 covers many chairs or several addresses with 100 landing pages.
What do the three ad plans cost for a hair salon?
One platform runs $895 a month, a pair costs $1,595 and all three cost $2,295, with ad spend charged to the salon by the platforms on top of that.
Does a salon plan include the ad spend?
No. Ad spend goes to Google, Bing or Meta directly, on the salon's own card, and it is set by the owner. Our fee covers the setup, the weekly reading of search terms and the monthly page that sets spend beside calls and booking taps.
Which of the search plans come with a salon website?
Gold and Platinum include a salon website that we host and keep current, with links into the salon's own booking system. The entry plan and Silver leave the website with the owner.
Talk through the sheet in a gap between clients
Our CEO can go down the plans with you and point at the one that fits the book.
Which color, cut or styling service should be found first?
Tell us which services you most want booked, which neighborhoods your chairs draw from plus any outside pages that already name the salon. Please leave client names and booking details out of whatever you send.
Book one call and fan out the first swatches
On the call we choose which color and cut services the salon pushes first, the neighborhoods to reach, and a plan that fits the book as it stands today.
Month to month. No startup fee. No contract.